July 2019 - present

Lead Designer | Poster Compliance Center, Walnut Creek CA

  • Lead Designer for Egan Legacy Partners and all subsidiaries.

  • Lead and completed a website redesign that improved UI and UX increasing online sales by 40%.

  • Increased conversion rates 15% with enticing blog content in addition to all other creative aspects.

June 2018 - August 2019

Creative Assistant | Ink Academy, Berkeley CA

  • Raised revenue by 60% through winning and building successful relationships with 6 new key clients.

  • Boosted Instagram followers organically from 200 to 6K.

January 2018 - May 2018

Art Studio Assistant | Alameda Studio Time, Alameda CA

  • Organized the first six months of course work and supplies, and marketing strategy.

  • Cut supply costs 25% through locating local donation centers and recyclable materials.

  • Boosted revenue by 30% by appropriately pricing courses and bundling course material to be included in the cost.

May 2017 - November 2017

Marketing Associate | Self-Help Federal Credit Union, Vallejo CA

  • Develop and execute internal communications strategies across lines of business through design

  • Manage and maintain key internal communications assets and channels such as the intranet, newsletters, organizational announcements, and town halls

  • Manage internal editorial calendar to ensure a strong pipeline of relevant and timely content

  • Write, edit and maintain quality control of internal communications content, including articles, videos, etc

  • Support the heads of the businesses with preparing internal presentation materials and messages

April 2016 - May 2017

Multimedia Designer | Montclair Veterinary Hospital, Oakland CA

This position assists the Director of Marketing & Communications with various facets of Holistic Veterinary Pet Care, The Pet Concierge, Montclair Veterinary, and The Good Pet. 


  • Visualized and presented designs for advertising, events, public relations, and donor relations

  • Design elements for all brands Holistic Veterinary Pet Care, The Pet Concierge, Montclair Veterinary, and The Good Pet

  • Collaborated with media partners on all brands for news stories and appearances



San Francisco, CA




© 2021, Crystal Nicole Ćalić.