Work Experience
Freelance Designer  December 2014 - Present

  • Creates logos, graphics for print, advertising graphics, and websites for small to medium-sized businesses.

Lead Designer — July 2019 - Present
Poster Compliance CenterWalnut Creek, CA

  • Operates as lead designer of consumer-facing communications —designing everything from e-blasts, web ads, print collateral, company swag, web assets, apparel, and more

  • Generates concepts from start to production while maintaining brand identity across multiple brands

Creative Director — November 2018 - June 2019

Retail West Inc., Lafayette, CA                                                          

  • Created luxury branding and marketing materials that adhere to established brand standards

  • Worked with clients to gather and define requirements, establish scopes and manage project milestones

Creative Assistant (PT-Remote) — June 2018 - August 2019

Ink Academy, Berkeley, CA

  • Developed creative design for marketing packages, including print materials, digital brochures, and web ads

  • Coordinate, created and scheduled content, designs, and periodic updates to the company website

Design Assistant — May 2017 - November 2017

Self-Help Federal Credit Union, Vallejo, CA

  • Published digital and print marketing highlighting consumer education, financial services, and products

  • Collaborated in the design process by offering multiple solutions in conceptual models, layout, theme and

Multimedia Designer — April 2016 - May 2017

Montclair Veterinary Hospital, Oakland, CA                                       

  • Created high-design slide decks for KeyNote Speaking events

  • Lead and mentored 2 designers under the direction of the Community Manager


  • Accuracy and attention to details

  • Professional approach to cost, time, and deadlines

  • Exceptional creativity and innovation

  • Excellent IT skills, especially with design and photo-editing software

  • Familiar with the latest trends and their role within a commercial environment

  • Information Architecture 

  • Design Briefs

  • Composition

  • Typography


Bachelor of Fine Art (BFA) 2014

Academy of Art University
San Francisco, CA

Senior Graphic Designer


San Francisco, CA



© 2021, Crystal Nicole Ćalić.